OUR
APPROACH TO MARKETING

This
is just one view and we have many ways of facilitating and exceeding
business development milestones for businesses. We provide analysis
efforts, strategies based on effective business management, methods
derived from our 20+ years of experience working at Intel, Acer, Adaptec,
Intertrust Technologies and other various companies including our
own business. We create solutions that include NEW Digital Media Strategies
coupled with Traditional Media Strategies..
Viral Marketing is the act of suggesting or
advertising something with anything or something specific and has
the ability to move inherently on its own or by virtue of people,
software, media content, the Internet, devices or external triggers.
In most cases these actions occur without having to be deployed over
and over again.
We help businesses create all or any of these efforts for fee. Business
efforts that we have worked on include promotion, strategic planning
and road map/concepts for products and new products that are derived
from properties or content that is owned by the client. In many cases
we help the client create new items to sell.
Client showcase: check out our web services page for links to clients.
Note that there are a few examples of some very different clients
yet they all have some things in common.
Virtual market places
We create environments where businesses may extend their market place
and sell goods where they ordinarily would not. Better yet, we create
a market place that does not have a high cost or barriers that we
see in traditional retail. We may also leverage existing market places
and extend sales through many vendors.
For instance, what if you wrote a book and were toiling over how to
publish or fund the printing? We typically work with people to get
their projects rolling and help them with some short cuts.. like creating
a CDROM version of a book first and selling it through local merchants.
We have accounts where this is accomplished overnight or within a
short time frame and it allows the writer to start revenue before
spending lots of money.
The following items are examples of items that I have delivered,
developed or created for businesses within the past 10 years:
- Deep market analysis reporting/projections
- Trend projection, market shift-product development strategy
- Integrated property/brand marketing strategy
- Strategic Client mapping for revenue driven results
- Marketing communication, PR, Ad campaigns, viral marketing
- Integrated sales initiatives
- Multidimensional sales efforts
Publishing and Digital Distribution of Content
We help you create digital goods and products. We do
this for a small fee and help you sell products that you didn't realize
you could sell without paying a high cost. This includes but is not
limited to the following:
- Marketing or instructional CD-ROMs
- Store front Web sites
- Virtual Catalogs (CD, DVD, VHS)
- Software Applications
- PC Help, training, instruction, promotion, gaming, children's books,
entertainment content, web sites, print to web media, news and paperback
- Traditional to digital business
- Video Production
- Audio Production Content
- Viral Marketing
- Subscription based services
- Coupon systems
- Relational Database Solutions
- Records Management Systems
- Accounting Systems
Business Development
Deep Market Analysis - We research your market and determine
obvious and not so obvious trends. We dissect the landscape, competition,
market variables and the quickest path to displace your competition.
We provide you with a business road map and options for immediate
deployment.
Business Models / Presentations - We help you impress your customers
or internal staff. We help drive out the competition. We start with
deep analysis and get a strategic plan in place. We are very effective
with corporate officers and business environments. We have experience
within companies such as Intel, Blockbuster, AOL, Motorola, Universal
Music, Universal Pictures, Capital Records, Sony, Toshiba, Nokia,
Billboard, Home Depot, Tropicana and many others. Oh, and I should
add that a number of these businesses have used in the past or are
utilizing my proposals as we speak.
Business Development - We extend your business, accelerate growth,
stimulate your market, create new markets, enhance your business or
just help you make more money. We help businesses exceed expectations,
drive market share and raise shareholder value.
Effective Business Consolidation - If your business lacks revenue
and growth, We can help. We look at management, operations and your
mission.. and then determine how to assist in making it more effective
and results orientated.
Strategic Planning - We help set key objectives based on your
business model and we simplify your results milestone objectives timeline.
We find the holes in the market, plug the holes with extended business
and watch the growth and cost effectiveness.
Fodder to consider
- The universe has changed, what took radio and television 20 years
occurred in less than 5 with the Internet. The Internet has brought
advertising, subscription services, integrated marketing, media binding,
peer-to-peer file sharing... digital distribution, commerce and multidimensional
networking into our homes overnight. A content creator can advertise,
sell goods out of his closet via the Internet while sitting in his
or her underwear. People make money with these NEW and innovative
efforts and IT CAN BE DONE for close to nothing.
Yet, the Internet isn't the only revolutionary trend that has occurred..
everyone has a cell phone, subscribes to cable or satellite TV and
all of these worlds overlap. The opportunity to disburse objects into
many environments is a reality.
We help businesses make more money at VERY little cost. We conduct
deep market analysis, case studies, whatever it takes to figure out
your market, your competition, what you lack, what you need and then
we create it. We present findings to you and allow you to determine
if you would like to pursue findings and extend business.
Ruby
Moon Studios provides the following Business Development Services:
For Music / Video Related Clients:
- Artist
Management Services
- Representation
and Contracts Management
- Copyright
and Artist Association Planning
- Product
Evaluation and Testing
- Distribution
Channel Efforts
- Major
Label and Network Exposure
- Digital
Studio Planning and Development
- Software
Solutions Development
For
Corporate or Business Clients:
BUSINESS
DEVELOPMENT
Most agencies provide only the necessary assistance to their clients
when it comes to broad development and deployment or strategic planning.
We offer EVERYTHING that is relevant to business development for clients
across the board so that growth and profitability are within reach.
We have built our reputation and history on leading the market and
deploying revolutionary methodologies that leap forward to produce
content and business outside of existing markets.
Whether you need cutting edge tools, production, contract management
information, legal representation, regulatory compliance advice, copyright
submission instructions.. we provide most information free and easy.
We have created alliances and built relationships with all types of
businesses. We provide end to end solutions and beyond for all of
our clients with the highest level of business opportunity and effectiveness.
WHAT
IT ALL BOILS DOWN TO:
We represent artists and businesses with a style that cannot be
matched by one single agency or company. We have spent many years
toiling over the landscape, processing lots of data and building work
experience. What we quickly determine was that we had to provide end
to end solutions that allow us to stand among competitors and say,
we do it all whereas you guys only specialize in a couple of areas.
Best of all, we take a very cutting edge approach to each component
within our business model. Then end result is a market segment killer
approach to a traditional business.