Ruby Moon Studios in downtown Modesto, a business effort founded by Ruben 'Ruby' in July of 2007. We have produced a number of publications, a new print entertainment guide, over 70 CD/media projects that include music/artist/bands... entertainment booking for the Modesto Nuts, Broadcast content for six television programs on Comcast local channel 26 and more!

The latest effort is best described as a consolidated agency which provides end to end solutions to artists and businesses. Individuals, Artists and Business may step in and capture broadcast video (within two green screen environments) broadcast quality audio, 5.1 sound surround audio, high resolution digital images (headshots, bios, press kits) and have all of this assembled for distribution.. quickly and efficiently. More importantly all of the content produced is optimized for Internet, handheld device, CD or DVD delivery instantly.

This consolidated approach was revolutionary seven years ago as we were touting that the landscape was going to change the way people consume music and video. We knew that it was a necessary approach in the overall strategy for an agency/label/publishing effort. We empower the content creator and allow them to step in and develop materials for ubiquitous end to end distribution. Our efforts deliver promotional materials, extensive publishing, licensing, Digital Rights Management and content distribution. Our history stems from the content licensing vertical and we realize how vital maintaining artists and businesses rights and residuals is for all parties.

Step in and be a part of the next revolution!



Prior to RubyMoon Studios Ruben was the owner and operator of a private label/studio known as CereUs Music. Ruben spent years analyzing and evaluating market shifts and trends while commissioned as a consultant for a number of studios in the Central Valley, Northern California and Southern California. In past years he assisted businesses in developing short term and long term strategic plans for growth and profitability. To this day he continues to maintain these efforts in parallel with his studio and publishing efforts.

Ruben was the cofounder/owner of NewTech Media and New Tech Music. These efforts were early content aggregation-digital label efforts based on a vision to couple Internet Technologies with MP3 hardware being sold in retail. The MP3 player (Soulmate) was developed by Ruben's partner and cofounder of NewTech Media Pedro Vargas.

Prior to NewTechMusic and NewTechMedia Ruben was the first Tools Evangelist for Intel Corporation (see more history on Intel below).

Ruben was the owner and founder of PlanetVibe and sold the rights to the business in 2002. As the founder of PlanetVibe he presented numerous strategies relating to authoring music, delivering multidimensional platforms and distributed digital content over the Internet dating back to 1996. Keep in mind that this was prior to the Internet becoming mainstream American business and culture. Ruben recalls many colleagues and music industry executives stating that consumers would NEVER use a computer as a primary platform to play music. The music and motion picture indistry didn't anticipate the opportunities, even while Ruben presented many scenarios for future content distribution plays. Many business models were passed up and technology eventually moved quickly to change the device standard and format war within consumer markets.

Ruben had the luxury of working on projects that would find new businesses, software, hardware and content opportunities. He leveraged relationships to help accelerate business in these spaces while monitizing content. This was the basis of his long standing network of industry contacts in High Tech, Computer, Software, Content, Internet, Music, Motion Picture, Television, Digital Rights Management, Publishing, Distribution, Event and Promotion market segments.

There are very few people walking the earth who could speak to all of the environments mentioned above. Ruben is one of them. Ruben worked directly for executive staff members at Intel Corporation, Adaptec, Roxio, Universal Muisc/Pictures.. Sony, BMG, Interscope, Trauma, NBC, Fox, Starbucks, Home Depot, Tropicana Orange Juice, the godfathers/inventors of CD burning architecture. Ruben worked with many of these proponents, directly while implementing new strategies for ad campaigns, content creation or product delivery and digital distribution.

In 1999 Ruben was a consultant working for the VP of the Software Products Group at Adaptec, during a time when Adaptec owned a majority share of the CD burning architecture landscape. Ruben was there breaking ground while the eventual spin off effort produced Roxio.

Moving forward: Ruben's desire to create something completely new in the retail space is the key objective in this latest venture. "I wanted to start from scratch and discontinue my consulting efforts", said the new media mogul. "I've helped so many people over the past 7 years that I felt it was time to do it on my own again, even though I told people that I didn't want to run a company."

What people will see will be a multifunctional facility with the power of a large media, licensing and content publishing effort within a physical space that will allow musicians to come in and perform on a stage, record and capture video all in one process.

Prior to migrating to the Central Valley, Ruben contributed to efforts working in the music industry. Ruben is also an aspiring composer, musician and producer with publishing credits in a number of genres. Ruben also performed for years on stage with various acts.

In 2000, after consulting with a handful of labels (BMG, Sony, Universal Music, Capital, Trauma/Interscope) while working in the DRM space, he decided that the landscape was slipping so dramatically that it would be foolish to neglect the opportunity with independent artists and multidimensional authoring-to-delivery solutions.

Ruben has already contributed and constructed a handful of recording/new media studios and private studios in the Bay Area dating back to 1991. There has always been a demand for a digital solution expert and to this day there are many who profess to be that and yet do not have the background to support it. The world has changed overnight and Ruben has already contributed and consulted for a number of businesses that have converged technologies to move on and be successful.

Ruben has CO-founded software/hardware technology businesses. He has developed solutions with other x-Intel engineers and x-major label associates. He has worked to develop desktop software and browser based solutions that work hand in hand with mp3 players. He has worked with emerging artists and platinum artists. Few realize that he had been involved within this landscape since the beginning, dating back over 15 years ago.

Ruben was fully immersed within the Digital Rights Management environment as a Marketing and Products Manager at InterTrust Technologies in 2000-2001. Ruben worked with a number of businesses developing next generation platforms for encoding, packaging and delivering secure content on the web and on physical media such as CDrom and DVD. Ruben worked very closely at times to develop and pitch new products to companies like: Nokia, Blockbuster, BMG, Universal Music, Universal Pictures, Sony, Interscope, NBC, Fox, CBS, Castle Rock Ent. and more. Intertrust held more patents in DRM than Microsoft in recent years and won the largest DRM IP technology lawsuit against Microsoft for patent infringement back in 2003.

In a nutshell, Ruben has always been frustrated watching the music environment fragment. He set out to pursue efforts with artists, studios and friends. He currently produces at least 2-3 artists per month and aggressively pushes them to complete entire CD releases in less than 3 months in the studio. More recently he worked with Latin artists to develop CDs in less than 4 weeks in the studio. These efforts are currently being shopped and are receiving great response.

Ruben has over 40 CD project credits to date and continues to forge on. Few realize his impact in the environment, especially early on as a proponent while at Intel Corporation pursuing audio software / music application and content creation developers. His job was simply to drive software development in these environments and make the PC a primary authoring tool while displacing the Apple Mac platform.

Few know his depth of knowledge regarding digital nondestructive editing and spectrum analysis.. Editing, mixing and mastering on digital systems. He has been doing it long before there were consumer tools as he was a beta tester for many cutting edge software developers in the 80's and 90's. He brokered deals while at Intel with major labels for content and compilations as part of the Content Group. While at Intel alone he managed 6 compilation CDs that were funded by Intel and licensed through Interscope/Trauma, Capital and Sony back in 1997. We can go on and on with regards to his career and the impact he had but there is so much to tell.

These days, Ruben scours the web in search of talent. He organizes their efforts and brings them into the studio to be delivered on music videos, television programs, DVDs, the Internet and more. If an artist or business does not have the where-with-all to form the business and content publishing efforts for their talent or services, Ruben rallies to create and deliver components to create the next revolution for that artist or business. Oh, and let's not forget his main target.. the mass penetration market of content creators, the kids, the teens, the housewives with talent, the forgotten actor or actress, the talent falling out of the majors who are passed up as the last to be up and coming.... the publishers.. the newspapers and magazines who lack the ability to deliver next generation media or music through their traditional vehicles.

Contact Ruben at the address below to be a part of the revolution.